Survey: Want to reach millennials? Use Snapchat

Younger consumers move quickly; to relate to them, brand managers should adopt their preferred, fast-paced social media platform. Here’s how to make sure your content gets noticed.

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To relate to a millennial audience, look into Snapchat.

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy.

“Roughly 44 percent of the 1,117 U.S.-based Snapchat users between the ages of 13–24 surveyed in February who said they had used Live Stories and/or Discover reported doing so on at least a daily basis,” the survey states.

Snapchat and branded content

Last July, Snapchat shifted where users interact with its Live Stories and Discover features to give them a more prominent location:

From The Verge:

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