Susan G. Komen hires firm to assess PR damage

The firm, Penn Schoen Berland, was co-founded by Mark Penn, the CEO of Burson-Marsteller Worldwide and former democratic strategist.

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Komen took a public lashing for its decision and later apologized and reinstated the funds to Planned Parenthood. The breast cancer organization’s new vice president, Karen Handel, a right-wing conservative who allegedly instigated the controversial move, resigned as a result.

Now, Komen is assessing the damage, and it’s using a consulting firm founded by two former Democratic strategists. Penn Schoen Berland (PSB), the firm Komen hired to help determine how badly the crisis hurt its reputation, is founded by former Democratic strategists Mark Penn and Doug Schoen.

If you want to know whether people think you’re views are too right wing, guess it’s best a Democrat asks the questions.

PSB circulated a 20-minute survey to Komen supporters. According to The Huffington Post:

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