Crisis Communications SXSW car crash changes the tone A drunken driver fleeing a traffic stop crashed through festival barricades and killed two people. On-site images flooded social media, and organizers used Twitter to reach out to witnesses. By Matt WilsonMarch 14, 2014 SHARE Ragan Insider Premium Content If you were on the scene at the car/pedestrian accident on Red River March 13, please call APD – 512-974-5186 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.