Taco Bell goes back to its roots in new logo

The fast-food chain has a new branding image—and flagship restaurant. Here are details.

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Taco Bell has a new logo—and a fancy new cantina location on the Las Vegas Strip.

The new logo is a pared-down version of the one it introduced in 1995. Check it out:

The folks at @TacoBell have update their logo. Does this ring a bell? 😉 pic.twitter.com/quIuedRtPe

— Ron Ruggless ☕️ (@RonRuggless) November 14, 2016

Brand managers say the new logo “mirrors the new restaurant strategy: One size doesn’t fit all. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.”

The Las Vegas restaurant—the brand’s 7,000th location worldwide—is located across the street from CityCenter and the Cosmopolitan hotel.

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