Taco Bell’s latest marketing gambit gets mixed results

The fast-food chain’s newest menu item is called the ‘Naked Chicken Chalupa.’ Hungry consumers were torn on whether to be excited or repulsed.

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Taco Bell’s latest creation might be one of its most divisive.

It’s likely that you—like other consumers—will either think it looks delicious, or it is among the greatest abominations ever perpetrated against food.

Let’s just come right out and say it: They’ve replaced the taco shell with a folded piece of fried chicken.

The shell is the chicken. The chicken is the shell. The #NakedChickenChalupa will be exposed January 26. pic.twitter.com/m26nRt5v9B

— Taco Bell (@tacobell) January 11, 2017

There’s nothing naked about Taco Bell’s new Naked Chicken Chalupa. It picks off where Taco Bell sister brand KFC left off when it introduced the “Double Down” a few years ago. That cuisine item featured two pieces of fried chicken in place of a bun.

The Naked Chicken Chalupa is loaded with standard taco fare: lettuce, tomato, more chicken, cheddar cheese and avocado ranch.

Some consumers took to Twitter, intrigued:

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