It’s more difficult, in many regards, but the rewards can often be greater.
The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. That’s not necessarily the case anymore, though. Social media and content marketing has leveled the playing field, with value-packed content continuing to win the day.
This year, here are a few trends you can expect to see for B2B marketing:
1. Increased adoption of content marketing.
2. An increase in content marketing maturity.