“The Epic of Gilgamesh.” “The Odyssey.” “The Lord of the Rings.”
These classic tales all feature arduous journeys through unknown lands. Although the protagonists ultimately succeed in achieving their goals, their victories aren’t without valiant effort.
The stories you tell should take listeners on a journey as well—from adversity to achievement, with lots of hard work along the way.
You don’t have to outwit the Cyclops nor march to the summit of Mount Doom. Just remember that powerful stories share these features:
· Compelling characters. Put your own employees in the lead. They have the experience and expertise to drive the narrative—if you go to them for story ideas regularly.
· Strong plots. Take your audience from beginning to end quickly and believably. This calls for a clear strategy that’s aligned with your organization’s communications goals.
· Laserlike focus. Stories support your brand, but they aren’t sales pitches. Concentrate on telling your story—not selling your product.
Learn how to tell compelling stories at The Brand Storytelling & Content Marketing Conference at Disneyland, Sept. 19–20, 2019. You and your colleagues will learn from expert storytellers while networking, benchmarking and soaking up the inspiring atmosphere.
Among the featured speakers:
· Rachel Ferguson, chief innovation and global diversity officer for Visit Philadelphia
· Lou Dubois, global director of content at Hilton Worldwide
· Miri Rodriquez, storyteller at Microsoft
· Thomas Smith, editorial content director for Disney Parks
Here’s a sample of what you’ll learn:
· How to get your employees excited about telling your brand’s stories
· Why images and videos are crucial to grabbing attention—and how you can include them in your stories
· How to optimize data analytics to craft stories that attract new customers
· Secrets to maintaining a clear brand voice across departments, channels and content types
Don’t miss out on this one-of-a-kind journey to storytelling greatness. Register today.