Brands aren’t the only entities that benefit from brand journalism.
Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. Meet three celebrities who rock at their second job as brand journalists.
If you love shopping, beauty and self-discovery, head to Gwyneth Paltrow’s website, Goop. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story.