Takeaways from KFC’s and Wendy’s fan appreciation efforts

Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.

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Col. Harland Sanders will live on through a new namesake—thanks to parents willing to jump at KFC’s $11,000 offer.

KFC recently announced the next-generation “Harland” on Facebook, Instagram and Twitter:

The parents’ move stemmed from a contest KFC announced last month.

USA Today reported:

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