Taking a stand: What brand managers should know

Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.

Ragan Insider Premium Content

Andrea Hardalo, Entrepreneur’s social media editor, reported:

On Tuesday, Alton Sterling was shot by police officers in Louisiana after receiving a call regarding Sterling allegedly carrying a gun. The graphic video of his death has gone viral in what appears to show Sterling, a black man, shot in the chest after being restrained by police officers.

The next day in Minnesota, Philando Castile, another black man, was shot and killed by a police officer after being pulled over for a broken taillight. His fiancee, Diamond Reynolds, broadcast the aftermath of the shooting on Facebook Live, which has also gone viral.

On Thursday evening, five police officers were killed in Dallas during a protest against police brutality. This sniper attack is said to be the deadliest incident for U.S. law enforcement since Sept. 11, 2001.

As politicians and citizens alike took to social media to respond, celebrities also used social media to express their views, and several companies took a stand.

Google’s staff gathered for a discussion:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.