Tampa Bay Buccaneers slammed for women’s outreach program

The NFL team launched its ‘Red movement’ Thursday, promising ‘educational experiences’ for female fans. Critics find it insulting.

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The New York Times didn’t pull any punches in its assessment of Red, the new women’s outreach program from the NFL’s Tampa Bay Buccaneers.

Its headline calls the so-called “movement” a “lesson out of the ’50s.”

The Buccaneers launched the program Thursday with a press release that reads, in part:

RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.

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