Target announces loyalty program, ‘soft skills’ are most crucial, and Spirit Airlines offers bigger seats

Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.

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Good morning, PR pros:

Though McDonald’s is focusing on a chicken sandwich to compete with Popeyes and Chick-fil-A, Wendy’s has set its sights on consumers’ morning commute.

The fast-food chain announced it will expand the availability of its breakfast menu to all of its U.S. locations in 2020. Currently, the menu exists in more than 300 Wendy’s locations, with items such as “Breakfast Baconator” and “Frosty-ccino.”

Wendy’s is also hiring roughly 20,000 employees to serve its morning meals.

Where are the growth markets within your industry—and how can you take advantage of them?

Here are today’s top stories:

In the midst of its pilots strike, British Airways is struggling to serve passengers and weather its growing PR crisis. CNN Travel reported that the strike affects roughly 280,000 passengers and has sent fares soaring by up to 2,100%.

On Monday, reported:

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