Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

Hello, communicators:

Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter:

Let’s all be part of the change. ⠀ ⠀ #UntilWeAllWin

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