Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

Hello, communicators:

Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter:

AdAge reported:

“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” said a Nike spokeswoman in a statement. “We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”

A polished video isn’t the only way your organization can voice its support for #BlackLivesMatter, however. HBO Max tweeted a simple quote and sentence of support, using the hashtag:

“Neither love nor terror makes one blind: indifference makes one blind.” – James Baldwin

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