Target debunks the mystery behind its refrigerated Doritos

Media outlets has been on the case all week, and the retail chain finally explained that it’s promoting ‘walking tacos.’

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Now featured in your @Target refrigerator, @Doritos. Chilled chips? pic.twitter.com/Ud6fNWkaJy

— Shawn Ley (@ShawnLeyLive) April 28, 2014

Target’s explanation? They’re promoting the “walking taco:” Because actual tacos somehow prohibit mobility, a walking taco takes all the delicious taco fixings and plops them in a bag of crushed Doritos. Eat with a spoon, and (presumably) bask in your self-hatred. Some other Target stores are doing some clever product placement with their own snack foods—placing the Cheetos and Doritos next to copies of popular video games:

Apparently the North Hayward Target has a Cheetos theft problem pic.twitter.com/lhCz6owVuy

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