Social Media The 10 most-searched topics of 2011 Google released its annual Zeitgeist report and, truth be told, we should feel a little ashamed this year. By Kevin Allen@kevin_j_allenDec. 20, 2011 SHARE Ragan Insider Premium Content For 2011, Americans should probably be a little ashamed of themselves. Rebecca Black, whose excruciatingly pervasive “Friday” became a viral sensation for its inanity, “mattered most” in 2011, according to Zeitgeist. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.