The 10 top-perceived brands in the U.S.

Given that two big names are noticeably absent, you’ll want to check out the list to see who did—and didn’t—make the cut.

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The two tech companies fell off the list 10 top-perceived brands in the first half of 2013, according to YouGov BrandIndex research.

Ford, which held steady in sixth place last year, has landed the top spot for 2013. YouGov credits Ford’s rise in the ranks to the popularity of its Focus model and its “And is better” advertising campaign.

Amazon had the distinction of making the list twice. Not only did itself score a No. 2 spot on the list, but its Kindle brand came in at No. 9. How’d Kindle get there?

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