Why do businesses assign job titles to individuals?
The purpose of titles is to provide a descriptor of the individual’s job function. They are as important to the employee as they are to the customer.
For the employee, they establish ownership over their job responsibilities and maintain structure within the organization. For customers, they establish the expectation of the interaction they may have with this corporate representative.
For the most part, businesses stick with the norms: executive, director, manager, assistant, and so forth. However, somewhere between the tech boom and the development of social media, job titles seem to have become more of a statement on personality than job function. Or maybe social media has simply changed how people operate within today’s business.
Either way, many marketers are taking too many liberties with their job titles and no more so than social media marketers.
In my business and online travels, I’ve seen an alarming trend in the manufacturing of unusual job titles. Someone has to stand up and say, “Enough!” So, I’m going to call out the 12 most ridiculous social media job titles, in no particular order, in hopes of curbing this trend.
1. Web Alchemist
2. Head of Interactions
3. Ant Colony Foreman