The 20 best Super Bowl ads

No. 1 is golden. No. 18, not so much.

“The best-scoring ads always tell a story with a beginning and an end, and a climax,” says Glenn Kessler, president and CEO, HCD Research.

That may be, but what’s the story behind The Daily Beast‘s No. 18 from Olympus. I’m all for bustin’ a move, but come on now—this is supposed to be the 20 best.

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