The 20 top-performing brands online

General Sentiment released its quarterly ranking of global brands, based on the dollar value of their Internet ‘buzz.’

What does that mean exactly?

General Sentiment measures these brands based on two criteria: impact value and perception value.

Impact value measures all online mentions of the brands and places a value on the overall level of discussion and exposure for the brand. Perception value measures the positive, negative, and neutral mentions of the brand.

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