How effectively you achieve those things determines how successful your PR efforts will be.
There are three main goals you have every time you email a reporter. The better you understand these goals, the better equipped you’ll be to achieve them.
1. Get the reporter to open your email
First things first—you need the reporter to open your email. It seems simple enough, but as most of you know, perception is now always reality.
Reporters get tons of emails throughout the day. Being the busy folks that they are, they don’t always have the time to open every email. So, what they sometimes tend to do is open the emails that look most interesting or that come from people they know.
That’s why it’s important to craft emails with irresistible subject lines and to build relationships with reporters so they begin to recognize your name.
2. Get your email read