The 5 hottest social media tools for PR last week

Every week, we round up the tools and Web apps creating buzz. This time around, we feature an alternative to Pinterest, a new buzz-monitoring platform, and more.

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Let’s jump in.

1. If you’re a fan of Pinterest, you’ll probably love, too. Fancy is part store, part blog and part wish list, which gives users the ability to browse people’s recommendations and buy the stuff they like. Another similar site worth a browse is Go silly!

2. American Express launches a buzz-monitoring tool called
Add this to the long list of tools that helps track people talking about brands online. The most exciting feature of YourBuzz is the ability to claim profiles within the app.

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