Social Media The 5 most-popular stories on PR Daily this week The perfect tweet, 11 words that don’t belong in press releases, when to pitch journalists, and more. By PR Daily StaffJune 22, 2012 SHARE Ragan Insider Premium Content The anatomy of the perfect tweet 11 words to delete from press releases The 10 books PR pros are reading (or should be) this summer To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.