Marketing The 5 most-popular stories on PR Daily this week Tips for newbies, advice for creating strong content, free tools for evaluating social media, and more. By PR Daily StaffFeb. 4, 2012 SHARE Ragan Insider Premium Content 14 essentials for PR newbies How to plan and create great content for your brand To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.