Media Relations The 5 most-popular stories on PR Daily this week Santa’s PR lessons, things PR clients should know, FedEx’s response, most-useful social media tools (of the year), and more. By PR Daily StaffDec. 23, 2011 SHARE Ragan Insider Premium Content 6 PR lessons from Santa Claus 20 things PR clients should know FedEx responds to simmering PR disaster caused by viral video To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.