Writing & Editing The 5 most-popular stories on PR Daily this week Social media trends in the new year, as well as what PR pros can expect for 2012. Plus, crisis tips from McDonald’s media relations chief, a goldfish dilemma, and more. By PR Daily StaffDec. 10, 2011 SHARE Ragan Insider Premium Content • 8 social media trends for 2012 • 12 outrageous job losses due to mishandling social media • McDonald’s media relations chief explains the best and worst things to do in a crisis To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.