Marketing The 5 most popular stories on PR Daily this week This week, readers were captivated by headline-writing secrets, American Airline’s savvy Cubs move, outstanding PR agency characteristics and more. By PR Daily StaffOct. 31, 2016 SHARE Ragan Insider Premium Content RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.