The 5 most-useful social media tools for PR last week

What’s new on the Web? Here’s a roundup, from a new platform to identify influencers on Twitter to ‘Pinterest for men.’

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1. Slick new integrated (and real-time) analytics dashboard served up from Imagine having all of your social media streams, Web analytics, sales data and customer service insights in the one place? Thanks to this is now a reality. The available widgets include Google analytics, Add This analytics, Feedburner stats, and Alexa insights. Highly recommended.

2. Identify and follow the right type of Twitter users with This is a handy tool for people who want to locate Twitter users based on their passions and their location. For example, you can search for users based on keywords featured in Twitter bios, which can then be narrowed down by city. This is a great tool for influencer identification and outreach.

3. Register now for access to the newest content discovery tool,
Here’s the latest in a long line of content discovery tools to help content curators find fresh and relevant content to consume, re-purpose and share.

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