The 5 most-useful social media tools for PR professionals last week

From a site that tracks your competitors’ social media activity to a platform that enables group tweeting, here are the week’s most buzz-worthy social media tools.

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Let’s dive in:

1. Track the social media performance of your competitors with This new service gives you the ability to monitor the performance of Facebook and Twitter accounts you don’t own, serving up invaluable insights and stats. You can even measure “output versus effectiveness.” Very handy.

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