Social Media The 6 social media personas marketers need to understand A research firm identified the types of consumers on social media, including the people who aren’t there at all. By Michael SebastianJune 4, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.