The 6 ways your company should be using video

Although there are many ways to use video for your business, here are the six you should consider first.

Ragan Insider Premium Content
Ragan Insider Content

It is likely that no matter what you did, you stumbled upon at least one video.

Video presents a major advantage for businesses. A video can be created for almost any reason, whether you wish to promote a product or service, spread the word about your latest charity campaign, or tell your story to existing or future clients.

Whatever you can dream up, you can do through video; it’s a powerful tool and one you should not overlook.

Although there are many ways to use video for your business, here are six video types you should consider first:

FAQ. Creating a frequently asked questions video will allow clients and customers to have easy access to their questions. A great FAQ can be the determining factor whether you are chosen over a competitor.

Social media. Creating video blogs (vlogs) or including other useful and relevant video to your social media channels will not only enhance your brand image, but will also increase search engine optimization (SEO)—and your chances of being found over a competitor.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.