‘The armpit of the nation’: Group launches an unorthodox rebranding campaign for New Jersey
In an effort to rebrand the Garden State, a community group launched JerseyDoesntStink.com and created this hilarious video, in which a man dressed in a New Jersey costume asks New Yorkers about their neighbor. The responses are not so positive. Is this campaign effective — or a Snooki-sized setback for Jersey?
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