The art of the email introduction: 7 guidelines

Whether you’re making the intro, or you’re the recipient of one, these tips will help you navigate the sometimes murky waters of virtual encounters.

The second step is to ask for introductions via mutual connections.

The third is to connect people you know to each other.

Third-party introductions often happen through email. There are a few things to keep in mind and some tips for making the whole thing happen more smoothly—no matter which side of the introduction you’re on. If you’re introducing people to each other:

1. Get to the point about why you’re making the introduction. Be up front about why you think the people should be connected, and why you think they need to know each other.
2. Give context for how you know each person. It’s always courteous and helpful to be sure everyone knows how you’re connected.
3. Make the intro, then step out of it. Offer to help if the two have trouble getting in touch, but once you’ve made the connection, your job is done. Let their relationship develop on its own.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.