The benefits of being a know-it-all
The phrase has a bad connotation, but in PR, knowing it all is anything but a bad thing. Check out these tools that can help you achieve maximum knowledge.
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That means taking time daily to stay on top of it all, but I’m no magician and I don’t have a 25th hour in my day. To make it work without being a time suck, I use a number of resources and work hacks. Here are some of my favorites:
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