Nonprofits run on tight budgets and it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofit organizations can implement to make the most of their pennies.
Here are some tools to engage with your audience and, hopefully, find new supporters and donors along the way:
1. Find free advertising on Google.
How would your nonprofit like to have $10,000 a month to spread the word about its cause every month? For qualified organizations, the Google Ad Grants program does just that. This in-kind advertising help could create awareness, recruit volunteers and garner donations.
Running and managing Google Ads takes some backend savvy, but with a daily budget of $329 for advertising along with a keyword cost per click max of $2, it will be worth the effort to take the time to learn how to share your story and mission.