The best news gaffes of 2012

At least so far. Plus, Reebok condones cheating, woman walks off a pier while texting, ‘Blossom’ gets an Old Navy reboot, the official nail polish of Barack Obama, a pregnant Jessica Simpson too risqué for Safeway, and more.

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Reebok committed a gaffe of its own before pulling an overseas campaign that made its way onto the Internet. The company’s ads ran under the tagline, “Cheat on your girlfriend, not your workout.” Need we say anything more?

Another incident that we’ll offer without comment: A woman walked off a pier while sending a text.

Maybe she was tweeting a pic from Instagram, the hot photo app that marketers should pay attention to—particularly these three nuggets on how to use the app to promote big brands.

Meanwhile, Old Navy is relying more on the nostalgic powers of ’90s television, with its newest commercial featuring former “Blossom” stars Mayim Bialik and Joey Lawrence. Whoa—where’s Six?

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