Media Relations The building blocks of next-gen PR Big data, social media, and storytelling are the elements you need, but the question remains: How will you arrange them? By Kristen Tischhauser, Chathri AliNov. 6, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.