The buzziest brands of 2012

These companies saw the biggest jump in buzz from 2011 to 2012, as determined by NBCUniversal’s Brand Power Index.

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NBCUniversal tracks brand buzz through its proprietary Brand Power Index tool. Recently, the company released the list of brands that made the highest jump in buzz from 2011 to 2012. They are:

• Starbucks
• Burger King
• Oreo
• Red Bull
• Samsung
• Jet Blue
• Old Spice
• Axe
• Pine Sol
• Taco Bell, Doritos

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