The complete Clubhouse guide: 8 steps to tap into social audio

Clubhouse buzz is at a fevered pitch. With 10 million users and a $1 billion valuation, the app blends networking, panel discussions and live podcasts in an addictive experience.

And it’s not alone. Clubhouse is just one app tapping into the power of social audio, which is being heralded by many as a “Goldilocks Medium”—especially in the pandemic era.

“Text social networks aren’t enough, video conferencing is too much, but social audio is just right,” explains Jeremiah Owyang, a disruptive tech analyst and founder at Kaleido Insights and Catalyst Companies, as well as a former Forrester Research analyst whose Twitter feed was named one of the top feeds by Time Magazine.

Jeremiah Owyang

Here’s his advice for determining if Clubhouse is a fit for you—and for dipping your toes into social audio:

1. Listen and learn. “There are over 33 social audio startups,” Owyang says. “We’re seeing more players emerge now and some are focused on a business audience.”

He points to Mark Cuban’s Fireside, Fishbowl and Twitter Spaces as prime examples.