The dos and don’ts of press interviews Here’s one of the “don’ts” from media trainer Jim Cameron, president of Cameron Communications: “Don’t be rushed into answering. Don’t feel obliged to fill ‘dead air’ after a tricky question. Just pause, think … and then answer.” By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.