Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.
I think everyone watching these trends can agree that the PR industry has been in a state of flux over the past few years. More than 17,000 newsroom jobs have been lost since 2007. If you’re a journalist, that’s a scary statistic. If you’re in media relations, it can be concerning too, because with fewer journalists, the competition for stories is even higher.