The finalists for the 2013 PR Daily Awards

With the outstanding quality of work from last year’s winners, the pressure was on for entrants for our second annual event—and they delivered.


When we initially called for entries for the second annual PR Daily Awards, it was hard to imagine being blown away any further by the exceptional work we recognized in 2012.

Then the entries came.

From companies, brands, and corporations to agencies, firms, and nonprofits, the breadth of this year’s entrants not only varied in size and industry, but ran the gamut in terms of their varied successes and notable efforts.

The hard decisions needed to be made, and today we’re delighted to recognize the best of the best.

Here are the finalists for the 2013 PR Daily Awards:

Traditional

Best Crisis Management
Brinker International
Hellerman Baretz Communications for Capitol Petroleum Group
MAVERICK for the Toronto Eaton Centre
Peak Communicators for Canada West Veterinary Specialists (CWVS)
Planit for Chesapeake Shakespeare Co.

Best External Publication (Print or Online)
Adfero Group for the U.S. Chamber of Commerce Foundation
Broward Health/Fort Lauderdale Media Associates
Florida Realtors
KCETLink
Lahra Carey Media & Communications for Quest Serviced Apartments
UCB, with Biosector 2
UMass Lowell Office of University Relations

Best Infographic
Gregory FCA for CA Technologies
GroundFloor Media for Oskar Blues Brewery
InkHouse Media + Marketing for Bullhorn
Matter Communications
MSR Communications for CPP
NASPE/AAHPERD
Slingshot SEO for HCC Medical Insurance Services
Version 2.0 Communications for Acme Packet
VerticalResponse
Weber Shandwick for NIKE

Best Op-Ed Piece
Fifth Ring for Raytheon Professional Services
Gregory FCA for CAST Software
Noble Strategic Partners for the Smoke-Free Texas coalition
Marcus Group for New York-Presbyterian Hospital
U.S. Department of Labor
Version 2.0 Communications for the Zell Lurie Institute for Entrepreneurial Studies
Weiss PR for SECU Credit Union

Best PR White Paper
Varsity
Walker Sands Communications for Infogroup

Best Product Launch
Alpaytac Marketing Communications/Public Relations for CardNinja
BlackBerry
Child’s Play Communications for Reading Rainbow
Konnect PR for Pure Fix Cycles
NYU Langone Medical Center
RF|Binder for McGraw-Hill Education
Version 2.0 Communications for Panjiva
Walker Sands Communications for HarperCollins

Best Publicity Campaign
Cantor Fitzgerald and its affiliate BGC Partners
Citrix
Hollander van der Mey for the Dutch Video on Demand Association
Ketchum for DoubleTree by Hilton
Symantec Corp./Connect Marketing for Symantec
University of Utah Health Sciences

Best Speech
Diageo North America
Toyota Motor Sales, U.S.A.
U.S. Green Building Council
Zipcar

Best Traditional Campaign
2K Games
Affect for Radware
BlackBerry
CRT/tanaka for Cambria Suites
GreenRubino for Washington State Fruit Commission
Grow Marketing for Birkenstock USA
RF|Binder for Abine
RF|Binder for Ameriprise Financial
RF|Binder for the NYU Stern School of Business
Weber Shandwick for Mars Chocolate North America

Best Traditional News Release
Gregory FCA for CAST Software
Hunter Public Relations for Arby’s Restaurant Group
Primum Marketing Communications for MRPC

Digital/Social Media

Best Blog
Adfero Group for the U.S. Chamber of Commerce Foundation
General Electric
Kaiser Permanente
MD Anderson Cancer Center
MSR Communications for Bluewolf
PATH
Walmart

Best Electronic Newsletter
Diageo North America
Hunter Public Relations
M/C/C for Harris CapRock
Port Authority of New York and New Jersey
U.S. Department of Labor
Westbound Communications for San Bernardino Associated Governments

Best Email Pitch
Ketchum for DoubleTree by Hilton
LS2group for Ford Motor Co.
Northeast Ohio Regional Sewer District

Best Facebook Page
Gregory FCA for Friendly Planet Travel
Marketing Support for Adobe Echosign
MD Anderson Cancer Center
Piedmont Healthcare
Marcus Group for Jersey Central Power & Light (JCP&L)

Best Location-Based Campaign
Dotted Line Communications for Ask.com
MWW for McDonald’s
National Car Rental

Best Mobile Strategy and/or Campaign
(Winner will be named in the Special Edition.)

Best Online Newsroom
MWW for Nikon
Powell Tate

Best Podcast
Dixon Schwabl for Greater Rochester Enterprise
MD Anderson Cancer Center

Best PR Video
Canyon Communications for Rain for Rent
M/C/C for Chuck E. Cheese’s
The Nebraska Medical Center

Best Social Media Campaign
Bailey Lauerman
CRT/tanaka for BISSELL Homecare
Lynn University
M/C/C for Chuck E. Cheese’s
MSLGROUP, MSL China for Alpenliebe, Perfetti Van Melle
Mullen for Century 21 Real Estate LLC
MWW for Nikon
Walmart

Best Tweet of the Year
Dixon Schwabl for the Heritage Classic Foundation for the RBC Heritage
GroundFloor Media for Oskar Blues Brewery

Best Use of Twitter
Arketi Group for the Technology Association of Georgia
CerconeBrown for Seventh Generation
Mx Group for JMC Steel Group
U.S. Department of Labor

Best Viral or Word of Mouth Campaign
Feather River Hospital
Impetus Agency for American Pet Products Association
Nature Conservancy

Best Website Launch
American Automobile Association (AAA)
Barbara Ann Karmanos Cancer Institute
Coca-Cola Co.
CRT/tanaka for the U.S. Highbush Blueberry Council
Intellectual Ventures
University of Utah Health Sciences

Annual Report

Best Annual Report
Concurrent Technologies Corporation
OCC
Port Authority of New York and New Jersey
University of Utah Health Sciences
Waggener Edstrom Worldwide

Branding and Marketing

Best Branding Campaign
Alpaytac Marketing Communications/Public Relations for Turkish Airlines
BlackBerry
Ketchum for DoubleTree by Hilton
Northeast Ohio Regional Sewer District
Piedmont Healthcare with Tailfin Marketing and Big Table Agency
RF|Binder for Band Aid Brand
RF|Binder for Band Aid Brand
Susan Magrino Agency for Hendrick’s Gin

Best Cause-Related Marketing
Bailey Lauerman
California Earthquake Authority and American Red Cross
Cantor Fitzgerald and its affiliate BGC Partners
Flagger Force Traffic Control Services
NYC Human Resources Administration (HRA)
Children’s Medical Center of Dayton
U.S. Green Building Council

Best Content Marketing/Brand Journalism
Gregory FCA for Yoh
rbb Public Relations
Securities America

Best Event Marketing
Dittoe Public Relations for the Western Golf Association (WGA)
Global Gateway Advisors and Polylog PR for the National Business Center for APEC in Moscow
Hollander van der Mey for the Dutch Video on Demand Association
Ketchum for DoubleTree by Hilton
King County, Washington
Peppercomm for Tyco
RF|Binder for Band Aid Brand

Community Relations/Special Campaigns

Best Community Relations Campaign
Ameren Missouri
Bailey Lauerman
Bullfrog & Baum
Diageo North America
Effect PR for TTNET
Griffin Strategies for LBJ Express
O’Malley Hansen Communications for HanesBrands

Best Corporate Social Responsibility
Abshire Public Relations for Parker’s
CRT/tanaka for Charles Schwab Foundation
Diageo North America
Effect PR for TTNET
Pioneer Services, a Division of MidCountry Bank
PR Newswire & Mullen Advertising for Men’s Wearhouse
PR Partners for Walmart de Mexico y Centroamerica (Walmart Mexico and Central America)
Weber Shandwick for Vital Voices and Bank of America

Best Fitness/Health Campaign
American Academy of Orthopaedic Surgeons
Hollander van der Mey for the Dutch Ministry of Health, Welfare & Sports
MWW for McDonald’s
NYC Human Resources Administration (HRA)
Peak Communicators for the Canadian Diabetes Association
University of Michigan Health System Public Relations and Marketing Communications for University of Michigan Transplant Center

Best Green Initiative
Dixon Schwabl for Zotos International
Ogilvy Washington for LG Electronics
O’Malley Hansen Communications for HanesBrands
Suasion Communications Group for Concord Suites
U.S. Green Building Council
Walmart

Talent

Best Client of the Year
DoubleTree by Hilton, submitted by Ketchum
Babiators, submitted by Konnect PR
Avigilon, submitted by Peak Communicators

Best PR Team
Aflac
American Academy of Orthopaedic Surgeons
Dixon Schwabl
Florida Realtors
USACE Galveston District

Lifetime Achievement Award
(Winner will be named in the Special Edition.)

PR Rookie of the Year (Agency or Corporate)
Jackie Gogel, Cognito
Brandy Stone, Konnect PR
Reina Porritt, Minnesota Sports & Entertainment
Amber Rice, Noble Strategic Partners

Grand Prize: Best PR Campaign of the Year

Cantor Fitzgerald and its affiliate BGC Partners
Griffin Strategies for LBJ Express
Hollander van der Mey for the Dutch Video on Demand Association
Murphy O’Brien Public Relations for Mukul Beach, Golf & Spa
National Safe Boating Council for the National Safe Boating Council
Peppercomm for T.G.I. Friday’s
RF|Binder for Band Aid Brand
Communications Group (tcgpr) for Skyline International Development
Nature Conservancy

We thank all those who entered.

Get more information here about the 2013 PR Daily Awards.

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