Just consider about how much time you spend staring at the screen on your smartphone or iPad. If you prefer statistics over anecdotes, the Digital Buzz Blog said that nine out of 10 people in the U.S. own a mobile phone. And American children are more likely to own a phone than a book!
With the popularity of mobile exploding, the trend—as you can imagine—is grabbing headlines. And you, as a PR pro or marketer, need to stay on top of it all. You’ve also got loads of work to do; allow us to shoulder part of that load.