The future of content marketing

Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.

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So, what can we expect from content marketing in 2014?

Here are some of the trends the graphic predicts:

There will be more corporate blogs: Almost 80 percent (79 percent) of B2B marketers believe blogs are the most effective marketing tactic.

Social media will remain a top priority: Eighty-seven percent of companies engage with their audiences on social media, and in 2013, 88 percent of B2C companies and 87 percent of B2B companies used social media (not including blogs) to connect with customers.

Analytics will become increasingly important: The more content organizations produce, the more they will need to track traffic and conversion rates.

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