The good and the very bad of Martin Luther King Day marketing

Re-releasing a movie that focuses on America’s racial history on the holiday seems just fine, but promoting clothing sales, mixed drinks, and twerk parties is ill-advised.

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Monday is Martin Luther King Day, a day used to commemorate the work of the Civil Rights activist. In the middle of winter, beaches and BBQ parties are impractical for the majority of the country that are given the day off. Check out these delicious Hennessy V.S. specialty mixed drinks that are perfect for any indoor gathering to celebrate Dr. King’s life.

The magazine posits that Hennessy, a French company, may not have understood that the holiday isn’t exactly one for partying. Meanwhile, Gap has been taking flak for its “MLK Event,” during which it’s offering up to half off on various items. Twitter critics have been sharing this screenshot of the clothing chain’s website: And the complaints look a lot like this:

Really @Gap? An MLK sales event? I don’t think the man’s dream had anything to do with seeing everyone in khakis.

— Troy Palmer (@troy_palmer) January 16, 2014

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