Media Relations The importance of selecting the right point of contact Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration. By Suzy SimpsonJuly 18, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.