Agency life in the PR world is not for the timid or the dull—or those dependent upon eight hours of sleep a night.
Agency life is for the bold, the creative, and the smartphone-addicted.
It’s not all glamorous parties and getting paid to spend hours on Facebook (although there is some of that). Agency life is tough, but rewarding. Here’s a look at what drives our days:
Constant Creative Demand.
Delivering in a gorilla suit, learning the secret language in “A Clockwork Orange,” and letting an antique deli scale ride shotgun could all be in a day’s work for a PR agency pro. There’s simply no “typical day.”
While others are idling away in cubicles, watching the clock tick away, we’re dreaming up catchy campaign slogans, dashing to drop off media deliveries, and crafting press releases (sometimes in the form of infographics).
We’re the ones saving ideas on our smartphones during dinner with friends on a Friday night. We’re the ones taking notes at a music festival because we’ve drawn some parallel between the crowd interaction and potential client engagement tactics. We’re the ones fighting the urge to text and drive because we drove past something that made us think.