Social Media ‘The Lump’ PR stunt uses street ‘tumors’ to highlight cancer prevention A public service announcement video by Cancer Research U.K. showed how easily it is to ignore the early signs of disease. By Kevin Allen@kevin_j_allenMarch 11, 2015 SHARE Ragan Insider Premium Content The point they’re trying to make: If it’s this easy to ignore a giant lump in the middle of a busy thoroughfare, imagine how easy it is to ignore a small lump on your body. Just watch: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.