Turns out such a word does exist.
The act of making some aspect of your product environmentally friendly seems to captivate tree-hugging editors and journalists around the world.
Take the H.J. Heinz Co. as a prime example. News that the world’s foremost purveyor of pureed tomatoes is switching to a new type of bottle would hardly see the light of day. Let’s see what happens when we add the word “green” to the mix: