The makings of a PR agency’s star candidate

It takes more than a résumé—though those are pretty important, too. It takes social media, a well-researched cover letter, references, and more.

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• Print on nice paper, or, if the document is digital, make it a PDF instead of a word document. • Include live links, so we don’t have to hunt for you on Facebook or type in a lengthy LinkedIn URL. • Proofread, proofread, proofread. • Give it to your friend who is a graphic designer. Give it to your neighbor who works in HR. • Don’t forget to include obvious information, like your phone number or your last name. (Yep, that happened.)

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