Social Media The most popular brand-inspired hashtags during the Super Bowl During the big game, 50 percent of advertisers teased their Twitter hashtags. Find out which brands had the most success. By Michael SebastianFeb. 5, 2013 SHARE Ragan Insider Premium Content Sysomos counted the number of times each of those hashtags was shared on Twitter. The big winner was #doritos, followed by #calvinklein, and Go Daddy’s #thekiss—which was the most disgusting Super Bowl spot this year. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.